Building an email list is one way to get cash into your business, or into your bank account. *These people sign up for your email list. You then send them regular emails. * You sell their products or recommend products to them * They buy them * You get cash This is the essence of email list building. This is not about grabbing people to force them to join your email list, or sending emails to people you don't have permission. It's all about asking people for permission. This means getting them to say "Yes, I would like more information school email." Trust is at the heart of list building. It is the act of creating trust and building relationships with people over time. For example, studies have shown that people must be told seven times about an offer before they actually purchase it. People won't buy if they just visit your website. If you are able to convince them to sign up for your email list, then you can send them emails over several days, weeks or months with more information about the product. This will eventually lead them into purchasing that product and giving you cash. They won't trust your website the first time they visit it. They won't even know you exist. They won't be able to tell you anything about your products or you. However, they will begin to trust you over time by sending them emails with the information that you have. They will begin to get to know your products and you. They will then buy from you. This is what list building is all for.
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